Many are confused about choosing the right lipstick color for their skin or even when they want to renew and change. But a Korean cosmetics company has come up with an app design that is expected to develop smart solutions to this problem.
According to what was published by the British “Daily Mail”, the application Color Tailor from Amorepacific analyzes the user’s face, determines the color of the lipstick that will apply cosmetic touches better, then sends the results to a device to mix the color tones and prepare the lipstick in a tube of the innovative device in the company.
Amore Pacific is scheduling to showcase the Lip Factory system next week at the Consumer Electronics Show, which is the annual technology conference that has moved to the virtual world in the wake of the outbreak of the Covid-19 pandemic.
Selfies to create a personal product
Users of the innovative system upload their faces selfies to the Color Tailor app, which uses artificial intelligence to determine an attractive color tone from more than 2,000 different combinations.
The device then mixes and matches the dyes to create a specially prepared product after paying for it through the application.
It is noteworthy that the smart cosmetic system has already received the innovation award from CES in the health and wellness category, and has been praised as the first smart factory system in the world capable of producing lipstick specifically for each user separately.
Honor for the second year
For the second year in a row, Amore Pacific is being honored with the Innovation Award.
“This honor demonstrates Amorepacific’s ability to integrate the latest digital technologies such as artificial intelligence with beauty products and services. We are looking to introduce more digital beauty innovations that allow for creative touches and new pathways to beauty,” said Aiden Park, Corporate Vice President for Research and Development. “.
An estimated $ 72.2 billion market
According to CES organizers, this rapid turnaround is “the defining element of the lipstick market, which accounts for a quarter of the global cosmetics market, which is estimated at $ 72.2 billion.” And while manufacturers release limited products, the Lip Factory System can instantly produce custom make-up in your desired color.
It is noteworthy that the lipstick industry has been severely affected by the Covid-19 pandemic, because women remain at home or wear face masks if they leave the house. Experts say that sales of lip color have declined around the world by 20 to 50%.